I’ve shopped at Warehouse forever. Definitely from my early twenties and more so when I lived in London. I was always dropping by the Arygll Street store, the brand’s flagship store since 1979, in my lunch hour. Some of my favourite fashion choices have come from Warehouse. I’ve always thought that they offered designer looks at high street prices and have rarely been disappointed with the clothes I’ve bought.
Like everyone, I switch up my look and choice of shopping destination from time to time and there have definitely been times (the dark days I wore the same sweatshirt every weekend for a year when I bought my first house) that I’ve not gone into the store. However, I always go back and it is definitely my go-to for occasion wear. I can always find a dress that fits.
This spring I only found one dress, a gorgeous grey pinafore, that everyone said was really nice, but I struggled to find anything else that was a must-have. So I was pleased to read in a magazine recently that Warehouse has undergone a re-brand and has a new designer at its helm, Emma Cook, who previously worked at Ghost and Liberty. Her input can be seen in this Autumn’s collection, so I headed to town to get a first glimpse.
I wasn’t disappointed. Admittedly, I was mooching around a House of Fraser concession store, so not seeing the full range, but there were some really nice pieces that I ear-marked, including the dark denim pinafore dress below that would be suitable for work wear or Saturday shopping, a wonderful blue floral print that is available in a number of pieces including the jumpsuit below, and a gorgeous ruffle blouse, which I loved, but would do my ‘apple’ shape no favours. I’m sure it would look great on many others though – the fabric is lightweight and the print is very chic. Cute, non!
I’ve looked online to see more of the range. Here are my picks from what is currently available. I really want more colour and print this winter, as I’m always in black. It’s time for a change this year….
Have a lovely weekend.